training & mentoring

Managing a web site, in particular its content, calls on a range of skills, knowledge and tools including information architecture and taxonomy design, writing and editing, metadata management, business process and workflow management, site stats analysis, search engine optimisation and, in many cases, passing this knowledge onto staff through training and support.

We have a range of training options that aim to enhance the existing skills, tools and knowledge of your in-house team - providing skills as and when you need them. Our modules focus around web communications and content management – writing for the web, authoring, editing and approvals, business processes, metadata, production scheduling, content team management and web publishing processes.

 

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training & mentoring

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Our training is modular so you can pick and choose the specific training you need to match the skills or knowledge gaps of your workplace. We can provide one-on-one training, group training or ongoing mentoring and support services.

We tailor our training modules to reflect the real-life tasks, processes and tools of your work environment. This means that staff can immediately transfer the skills and knowledge learned during training to on-the-job situations – often we incorporate specific work-related problems into our in-class exercises.

Case study: Parliamentary Library – Effective Communications Workshops

A sample of our training modules includes:

Writing for the Web

• Web versus print
• Writing to be read, found, scanned
• Writing and editing techniques
• Calls to action / Writing for interaction
• Writing and managing metadata
• Legal issues
• Repurposing print content for the Web

Web publishing

• Web site governance - setting up a management team
• Roles & responsibilities - who does what?
• The web publishing process
• Models for web publishing (centralised versus distributed authoring)
• Publishing workflows
• Scheduling & producing content
• Using a Content Management System

Content Management Systems

• What is a CMS?
• Standard components of a CMS
• Workflows and approval processes
• Content review processes
• Web authoring - WYSIWYGs  and HTML
• Getting the best out of your CMS