web content

Content - whether it is found on intranets, public web sites or emails; whether it's instructions explaining an online process, display images for key entry pages, the latest industry news and views or details of your products and services – is the oil that lubricates business. And web sites are full of it!

Where is the content for your web project coming from? How will it be maintained? Does it already exist or need development from scratch? Is it in a uniform, web ready format? Do you have a strategy for planning and developing your content for the short, medium and long term? These are some of the typical issues that we can help solve with our content development and management services.

 

new site

existing site

web content

training & mentoring

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Creating effective online content takes time, skills and resources. No matter what type of technology you use for your web site, our services ensure that content is an integral part of your web offering – planned for, crafted and managed throughout a web project ­and supported over the life of your site.

Like all of our services, you can pick and choose what you need to resource your project requirements, big or small. See how we've helped solve some of the typical web content issues faced by our clients:

Case Study: Department for Victorian Communities – Youth Central web site

Case Study: DCITA – Culture and Recreation Portal

Our services include:

Research & Requirements

• Site content audits - defining the scope of content required for a new site / reviewing and consolidating content on existing sites
• Content requirements - defining the different types of content required (Information Pages, Overview Pages, FAQs, News etc) and how the content offering feeds into the overall site Information Architecture, design and development.

Planning

• Content Plan (new sites) - this document defines at a high level the content required for every page of your site from the source of the content (written from scratch or repurposed from existing sources), content sources, priority for development, who will develop it, and when it needs to be ready.
• Content Production Schedule (existing sites) - based on the calendar year, this document defines the ongoing content development and management effort and resourcing required throughout a site's operational lifecycle.

• Content planning & scheduling
• Assembling the content development team (writers, editors, approvers, content managers, migrators etc)
• Defining the content development and approval processes and timeline
• Briefing sessions for writers, editors etc
• Developing page samples
• Setting up a collaboration space (we use our own ui3 project blog)
• Style Guide development (ensures a uniform approach to content development)
• Template development (especially important for projects where the content needs to be developed in conjunction with the web site development ensuring that content is captured in a way that facilitates ease of content migration)

Content Management

• Researching and defining Content Management System requirements
• Assistance with sourcing a Content Management System
• Defining business processes
• Defining roles - author, publisher, approver etc.
• Defining publishing and approval workflows
• CMS procedures documentation
• CMS and web publishing training

Content Development

• Research & writing
• Editing
• Proof-reading
• Metadata development
• Sourcing aggregated or syndicated content
• Rights management for externally sourced content (images, text, multimedia)
• Approvals management
• Mark up / repurpose in web ready format
• Project and milestone management